Fewer
pieces,
each with
a job.

01 BRAND 02 CREATIVE 03 PAID 04 RETENTION

We take on work where the maths is legible and the outcome is attributable.

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We would rather be checked
than believed.

02 / Statement
01 BRAND AND POSITIONING02 CREATIVE PRODUCTION03 PAID MEDIA
04 RETENTION STRATEGY05 SEARCH06 SOCIAL

Four disciplines.

  1. 01
    Brand and positioning

    the sentence a customer repeats to a friend

  2. 02
    Creative production

    email, landing page and ad creative made at cadence

  3. 03
    Paid media

    spend shaped by contribution margin, not by reach

  4. 04
    Retention strategy

    segmentation, cadence and offers built around repeat purchase

  5. 05
    Search

    paid and organic run against one query set

  6. 06
    Social

    creative-led paid social, tested weekly

Notes on each discipline further down
4Disciplines
6Engagements at a time
4WReview cycle
10DFirst read

Three rules we keep.

01

Everything stays in
your accounts

Transparency and control are yours. All data, campaigns and assets live in your own platforms, documented.

02

Evidence before
opinion

Data dictates the strategy. We analyse before we assume, so every decision rests on something you can check.

03

Misses listed first

The weekly read opens with what did not work. It is the only way the wins stay credible.

How a project runs.

  1. 01 BaselineBaseline

    Agree what is currently true, and how we will know it changed.

  2. 02 ShortlistShortlist

    Pick the smallest set of changes that could move the number.

  3. 03 RunRun

    Ship them properly, one at a time, with the tracking checked first.

  4. 04 RecordRecord

    Write down what happened, including the parts that did not work.

The details are the product.

Figure 1. Flat lay for the landing page. Three variants, one afternoon. Figure 2. Outdoor frame, midday sun. The retention email header.

The photograph is where most of the work starts. A product that looks the way it feels sells on the first page and again in the third email.

Writing.

  • JUL 16, 2026The case against the testing backlogFewer, larger, pre-registered experiments beat a long queue of small ones.
  • OCT 21, 2025The second purchase is the whole gameWhy first-order economics mislead almost everyone.
  • SEP 09, 2025Attribution is not a tool problemMost of the disagreement is about definitions, not data.
  • FEB 25, 2026A measurement baseline you can actually reproduceWhat to write down before you change anything.

Questions.

01    What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

02    How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

03    What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

04    Who actually does the work?

The person you spoke to. There is no handover to a junior team.

05    How quickly does this start showing up?

Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.

Tell us
about
the work.